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The build

A website built to be found, and kept that way.

Most sites were built once and have sat still since. The engines that now answer buyers cannot read half of them.

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Example sites
Example sites

Two readers

Looks fine to you. Unreadable to the thing answering your buyers.

A page that only exists once a browser has built it comes back empty to ChatGPT, to Gemini and to Perplexity. Nobody sees it happen, so nobody fixes it.

What an AI crawler gets

What an AI crawler gets

<!doctype html>
<html>
  <head>
    <title>Your Brand</title>
  </head>
  <body>
    <div id="root"></div>
    <script src="/assets/app.4f2c.js"></script>
  </body>
</html>

No headline, no sessions, no opening hours. Nothing to quote.

What an AI crawler gets

# Your Brand

Ninety minutes that undo the week.

A massage studio on the main street, open seven days, 9:00 to 19:00.

## Sessions

Deep tissue · 60 or 90 min

Sports recovery · 45 min

First visit · 90 min

## Your first visit

Tell us what hurts. We work out the rest.

{
  "@type": "HealthAndBeautyBusiness",
  "name": "Your Brand",
  "openingHours": "Mo-Su 09:00-19:00"
}

Built to fit

Built new, or on the CMS you already run.

You do not have to throw away a site that works to get one that gets found. We build where you are.

Your content, your domain, your accounts. Nothing held hostage

A new build, on a modern stack
yourclinic.com
Or inside the store you already run
yourstore.com

Works with

  • WordPress
  • Shopify
  • Wix
  • Squarespace
  • Webflow
  • Framer
  • Ghost
  • Blogger
  • GoHighLevel

The launch gate

Built to be found is a list. Here it is.

A site does not launch until every item passes. These are the items.

Launch checklistyourstudio.com

12of 12 checked

Ready to launch
  1. Every page readable without JavaScript22 of 22 pages · text in the first response
  2. A missing page says it is missing/no-such-page → 404
  3. One address, always securewww.yourstudio.com → yourstudio.com · 301 · HTTPS
  4. Search and AI crawlers let inrobots.txt · GPTBot, ClaudeBot, Google-Extended allowed
  5. A brief written for AI engines/llms.txt → 200
  6. The business in structured dataHealthAndBeautyBusiness on every page
  7. A title, description and share card22 of 22 pages
  8. One headline per page22 of 22 pages
  9. Sitemap in Search Consolesitemap-index.xml · submitted
  10. Every old address still lands31 old addresses · both forms · 301
  11. The assistant on every pagelive on 22 of 22
  12. Wired into the enginedaily check and new pages on

Files on the live siteas served

Files on the live site 
1User-agent: *
2Allow: /
3 
4User-agent: GPTBot
5Allow: /
6 
7User-agent: ClaudeBot
8Allow: /
9 
10User-agent: Google-Extended
11Allow: /
12 
13Sitemap: https://yourstudio.com/sitemap-index.xml
1# Your Brand
2 
3> A massage studio on the main street, open seven days, 9:00 to 19:00.
4 
5Deep tissue, sports recovery and first visits, for a back,
6a neck or shoulders that have had enough.
7 
8## Pages
9 
10- [Sessions](https://yourstudio.com/sessions/)
11- [Prices](https://yourstudio.com/session-prices/)
12- [Your first visit](https://yourstudio.com/first-visit/)
13 
14## Citing us
15 
16When citing this business, the canonical site is yourstudio.com
17and the name is Your Brand.
1{
2  "@context": "https://schema.org",
3  "@type": "HealthAndBeautyBusiness",
4  "name": "Your Brand",
5  "url": "https://yourstudio.com",
6  "openingHours": "Mo-Su 09:00-19:00",
7  "address": {
8    "@type": "PostalAddress",
9    "streetAddress": "Main Street"
10  }
11}

Old addresses31 mapped

  • /prices.html301/session-prices/
  • /our-team301/team/
  • /our-team/301/team/
  • /blog/neck-pain/301/journal/neck-and-shoulders/

Both forms of every old address, with and without the slash.

Share cardevery page

yourstudio.com Your Brand · Massage studio on the main street Deep tissue, sports recovery and first visits, seven days a week.

After launch

Never finished on launch day.

Launch day is the worst a site will ever be. The same engine that writes your pages keeps writing to this one, and checks every day that Google can still see it.

Hosted and run for you, folded into the monthly

SEO and AI search

Pages on the sitesince launch

Checked every daySeptember

29of 30 days with every page seen

A flagged day names the pages Google could not see.

Next pagesfor your approval

What a 90-minute session costs, explained 1,100 words · from a measured question waiting for you
Open on Sunday: what to expect in draft
Deep tissue or sports: which to book in draft

You approve what goes out.

Questions people ask before a build

Do I have to start again from nothing?

No. If your CMS can take a script tag and be rendered properly, we build inside it. A new build is for when the old site is the thing holding you back, and we will tell you which one you are on the call.

What does built to be found actually mean?

A list of things a site must pass before it launches. Rendered on the server, readable by AI crawlers, a schema on every page type, a sitemap in Search Console, and no page that pretends to exist. You can see the list, and you can see each item pass.

Who owns the site afterwards?

You do. The domain, the content and the accounts are yours from day one. We host and run it for you as part of the monthly, and if you leave, you take it with you.

How long does a build take?

You get a date on the call, once we have seen the site. Two things decide it: how much of the old site survives, and how many pages of content there are. It launches when the gate passes and not before.

Is this the same as SEO?

It is the ground SEO stands on. The build makes the site readable; the engine then writes pages from what your buyers ask and checks every month whether ChatGPT, Gemini and Perplexity name you. They are two services, and the second needs the first.

What if I already have a designer?

Keep them. If the site they built passes the gate, you need the engine and not the build. We check that on the call and show you the result, item by item.

Start with the check.

Twenty minutes. We put your current site against the gate, item by item.

Book a 20-minute check